SUSTAINABLE CONSUMPTION: A BIBLIOMETRIC STUDY

Article: DRMJ vol12 no02 2023-5

DOI:

10.17708/DRMJ.2023.v12n02a05

Excerpt:

This paper presents a quantitative investigation of academic research on sustainable consumption using a bibliometric approach. This study extracted 671 articles published between 1984 and 2021 in the sustainable consumption field from the Scopus database. Three different bibliometric techniques were applied—citation analysis, bibliographic coupling, and co‐occurrence of keywords—to identify the trends in the publication of and major contributors in terms of influential articles, authors, countries, journals, emerging themes, and main keywords in the sustainable consumption literature. Citation analysis identified the most influential article to be “Promoting sustainable consumption: Determinants of green purchases by Swiss consumers” (Tanner & Kast, 2003) that developed the conceptual framework of sustainable consumption, with 518 citations. Bibliographic coupling extracted six clusters that show the emerging themes associated with the sustainable consumption field, such as drivers of green consumption behavior, country‐wise differences in sustainable consumption, marketing and consumption, antecedents of sustainable consumption, barriers to adopting sustainable consumption, and sustainability in fashion consumption. The sustainable consumption research field has grown significantly since 2016, and this study identified seven clusters. The clusters provide emerging keywords such as environmental awareness, environmental knowledge, frugality, green product, ethics, sustainable fashion, and sustainable marketing. The most common keyword is sustainable consumption. The study concludes by discussing avenues for future research. 

Pages:

65-79