SHOULD I, WOULD I, COULD I: TRUST AND RISK INFLUENCES ON INTENTION TO INVEST

Full paper pdf: http://sam-d.si/wp-content/uploads/2017/11/DRMJ-vol06-no01-2017-06.pdf

DOI:

10.17708/DRMJ.2017.v06n01a06

Povzetek:

This paper examines how risk-taking and trust influence students’ intention to invest. The study employs a survey distributed to 84 students from business and economics programmes. Results show that trust does not have a direct positive impact on individuals’ intention to invest. However, financial risk has a direct positive effect on intention to invest. Implications for theory are discussed and recommendations for further research are provided.

Strani:

61-67