Article: DRMJ vol12 no02 2023-7
Publication:
DOI:
doi:10.17708/DRMJ.2023.v12n02a07
Author(s):
Excerpt:
The fundamental aspiration of this research was to establish a relationship between entrepreneurial orientation and sustainable entrepreneurial orientation. This research examined the relationship of antecedents of entrepreneurship (autonomy, innovativeness, proactiveness and risk‐taking) with the entrepreneurial orientation that is further linked to sustainable entrepreneurial orientation directly and through the mediating effect of social orientation. This empirical research was conducted using a sample of 435 potential entrepreneurs selected using the purposive sampling technique. The structural equation modeling (SEM) technique was used to measure the statistical significance of proposed relations. The study’s results show that autonomy, innovativeness, proactiveness, and risk‐taking are significantly associated with entrepreneurial orientation. Entrepreneurial orientation is significantly associated with sustainable entrepreneurial orientation directly and indirectly through the mediating effect of social orientation. Social orientation strengthens the relationship between entrepreneurial orientation and sustainable entrepreneurial orientation.
Pages:
97‐108
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