Article: DRMJ vol14 no02 2025-Clanek 1
Publication:
DOI:
doi:10.17708/DRMJ.2025.v14n02a01
Author(s):
Excerpt:
Gamification is increasingly being applied in an organizational setting nevertheless the choice of which game elements are essential for the notion of gamification differ between researchers. The selection of game elements applied in business also differ between practitioners depending on the intended results, practitioners experience and employees’ perceptions. This research paper will investigate game elements characteristics based on literature. The paper explores organizations and employees’ perception regarding game elements and the possible differences between game elements’ influence when applied individually or in combinations. The main research question addressed in this paper is Do various game elements have different levels of influence on employees’ work engagement, job satisfaction and performance. Research sample includes 446 employees working in European companies. The research applied a mixed method approach that includes both quantitative methodology by means of questionnaires and qualitative methodology by conducting five in depth interviews with gamification experts and practitioners to investigate possible differences between game elements. Research findings indicate that individual game elements rarely impact employees’ engagement and performance. Badges and reminders predict performance while leaderboards predicts both engagement and performance displaying a positive influence. The paper investigated more than 60 cases of game elements combinations. Findings highlight specific game elements combinations that can predict engagement, satisfaction, and performance. Combinations include ‘’badges, leaderboards’ ‘that displayed the highest influence on work engagement, ‘’points, leaderboards’’ had the highest influence on satisfaction, and ‘’badges, leaderboards’’ that displayed the highest employees’ on employees’ performance.
Pages:
3‐20
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