It is broadly accepted that projects are temporary endeavours that create some unique ‘products’. That is, projects are also unique. Yet the best practice approach postulates that projects are basically same, and that one project management tool is better than another. Thus, believers of best practice accept that project management is an avowal of faith. Consequently, project management is just an occupation. However, projects are different both in terms of their inherent characteristics and organisational context. We thus need to apply the project management toolkit in a context-related manner. This latter approach is far beyond the best practice approach and implies that project management is a profession.
This paper aims to shed light on what lies behind the best practice approach and also aims to reveal the way in which the professional community may find what should be beyond the myth of best practice. The paper provides what is basically an exploratory journey based on previous research.