PDF: DRMJ vol11 no01 2022 (2 clanek)
DOI:
doi:10.17708/DRMJ.2022.v11n01a02
Excerpt:
This research studied the impact of bank personnel’s motivation on bank citizenship behavior with the mediating role of job satisfaction. The researchers used a quantitative approach and cross‐sectional survey design to collect data via a Likert‐scale questionnaire from a sample of 254 Pakistani bank employees chosen with probability sampling. Data analysis through partial least‐squares structural equation modeling using Smart_PLS 3.3 revealed that job satisfaction significantly mediates between motivation and bank citizenship behavior. Interestingly, the control variables (gender and residential area) had an insignificant association with bank employee’s citizenship behavior. These outcomes will aid banking policymakers in improving extra‐role behavior among staff. The coined term “bank citizenship behavior” will attract researchers to investigate bank employee’s citizenship behavior further to enrich the empirical evidence on the subject. Hence, the findings of this research determine its novelty owing to advancement of the literature. However, a larger sample size may lead to better generalization of the phenomenon. Future directions suggest the inclusion of bank justice, organizational happiness, life satisfaction, and meaningfulness as antecedents of bank citizenship behavior.
Pages:
17‐35
Keywords: