PDF: DRMJ.2020.v09n01a04
Publication:
DOI:
10.17708/DRMJ.2020.v09n01a04
Author(s):
Excerpt:
Working in a multigenerational company is a great challenge, especially when holding a managerial role. The differences between the core competencies of employees, their motivational factors, and the way they perceive ideas differs from generation to generation. Understanding and distinguishing between these differences entails a challenge in itself. To be a successful manager, one needs to be a leader and hold knowledge on properly motivating its employees. This articles’ main aim is to identify the gap between the different generations in the market, using a case example of Bibita Group. This article is of high relevance because this sort of research, although quite popular in other countries, has never been conducted in Kosovo. It uses a case example approach, which is a descriptive research design, to derive its conclusions. An overarching research method was used, including multiple research techniques, both qualitative and quantitative, to derive data that were useful for the purpose of this article. The results obtained from a questionnaire helped to better understand the characteristics of each of the staff members as well as their preferred motivational factors. The results revealed that the benefits earned from employing a multigenerational staff in a company outweigh the difficulties and consequences associated with the challenges of managing the gap between them.
Pages:
49-66
Keywords: